At vandenbusken we design impactful designs that produce a positive memorable effect with the target group, designs that speak for you and convey your message. By immersing ourselves in the target group, their needs and drives, and by bringing these aspects together, we create unique and impactful designs that really work.
A logo is the foundation of the visual identity of a company or product. We develop logos based on brand values, motives and the so-called ‘why’. We will start with an extensive briefing conversation, so that we will have a clear understanding of what your product, service or company stands for. This enables us to create a design with a strong foundation. We will present several proposals, including advice on the implementation of the logo and any variations. Once you have made your choice, you will receive a logo kit with the logo in all the common formats.
A brand guideline helps to communicate your brand in a consistent manner. The shortened brand guideline consists of the following elements and can be expanded at a later stage:
Logo use – logo versions – protected area around the logo – placement left, right or in the centre – minimum size – use of logo
Use of colour – Pantone, CMYK and RGB translation of the standard colours
Typography – brief overview house style – font(s) (list of used fonts)
House style / General printed matter – letterhead – business card – e-mail signature – C5 envelope
An extensive brand guideline also contains the following elements and can be expanded as desired:
Communication – PowerPoint – E-mail signature – Word template
Marketing materials – Advertisement / poster / abri – grid for brochures and flyers
Style elements and photography – Manual for a specific style of photography, outlined in a mood board (excluding purchase of images) – other design and style elements that define the brand
CHOOSING THE RIGHT MEANS OF COMMUNICATION
What is the correct means of communication to convey your message? Please contact us and we will be happy to help you. We design and produce a wide range of communication formats; whether it is a brochure, direct mail, video, outdoor marketing, a website or social media: we provide a goal-oriented communication that is well put together with a contemporary and distinctive appearance.
DESIGN PRODUCTION BASED ON SOMETHING OR NOTHING?
It should go without saying that we can make beautiful designs based on an existing house style or brochure. We can use existing materials as a starting point. But what we really pride ourselves in at vandenbusken is to get our creative juices going and let a client’s message be conveyed in a new, fresh and appealing way. Do you have the guts!? Then put us to the challenge!
MORE INFORMATION ON DESIGNING IMPACTFUL DESIGNS FOR YOUR ORGANISATION
Do you want to present your company or product in a distinctive way? Then please contact us without obligation. We are happy to tell you more about the many options available.
Creating impactful designs that really engage your target audience; that’s our minimum standard.